- 3 Sections
- 39 Lessons
- 63 Weeks
Expand all sectionsCollapse all sections
- Core Marketing12
- 2.1Marketing Overview
- 2.2Research and Decision Making-Capability
- 2.3Pricing Decisions
- 2.4Product/Branding Essentials
- 2.5Place/Distribution Activities
- 2.6Promotions/Marketing Communications(Detailed in FULL)
- 2.7Personal Selling/Sales Management
- 2.8Post Purchase Activities/Behavorial Dynamics
- 2.9Internal Marketing(Internal 4Ps)
- 2.10Planning to Plan/Marketing Planning(Analysis-Planning-Control;Segmenting-Targeting-Positioning models)
- 2.11Explore the Planning and Execution of a 100% Off-Line Program
- 2.12Explore the Planning and Execution of a Marketing Program with a mix of Off and On-line activities
- Digital Marketing Topics - Seventeen(17)21
- 3.1Ethics and legalities of Digital Marketing
- 3.2Business Concepts
- 3.3Project Management
- 3.4Digital Marketing metrics and analytics
- 3.5Personal and professional development
- 3.6Gamification
- 3.7Content Marketing
- 3.8Online Display Advertising
- 3.9Marketing on mobile
- 3.10Search Engine Marketing
- 3.11Email Marketing
- 3.12Video channel management
- 3.13Designing an effective web based user experience
- 3.14Principles of Social Media within a business
- 3.15Principles of keywords and optimisation
- 3.16Content Management System website creation
- 3.17Principles of Social Media Advertising and Promotion
- 3.18Delivering e-commerce solutions
- 3.19Website software
- 3.20Spreadsheet software
- 3.21Explore the Analysis, Planning, Execution, and Control of a Full-scale 100% Digital Marketing Program.
- Web Technology/Web Stack/Coding6